Evelina Khromchenko. Photos from different years

Charles Thompson for OK!

Evelina Khromchenko– one of the most influential people in the fashion world, a journalist and a well-known writer in America and Europe. Every day at 10.55 Evelina hosts the “Fashionable Verdict” program on Channel One and is included in the TNS Russia rating of the 25 most popular TV presenters of Russian TV. From 2010 to 2013, Evelina served as international editorial director of Les Editions Jalou Paris. . In 2013, she opened an author’s workshop at the Faculty of Journalism of Moscow State University and headed the thematic module of the undergraduate program “Fashion and Lifestyle Journalism.”

For 13 years she served as editor-in-chief and creative director of L’Officiel-Russia.

1. Biography

Evelina was born in the city of Ufa in the family of an economist and teacher of Russian language and literature. She graduated from Moscow specialized school No. 21, teaching a number of subjects in English, and entered Moscow State University. M.V. Lomonosov to the Faculty of Journalism (department of television and radio broadcasting), the full-time department of which she graduated with honors.

2. Career

While studying at Moscow State University in 1991, Evelina Khromchenko became a full-time employee of the All-Union Committee on Television and Radio Broadcasting (Main Editorial Office of Radio Broadcasting for Children and Youth, radio station “Smena”), where in three years she received several promotions (from assistant to observer) and organized a number of highly rated original radio projects, one of which – the country’s first radio program for teenage girls, “Sleeping Beauty” – was dedicated to issues of fashion and beauty. She also collaborated with the Vzglyad program of the VID television company.

From 1992 to 1997, she was a regular fashion columnist for the Europe Plus radio station. In 1994, she created and implemented the concept of the country's first magazine for teenage girls, Marusya.

In 1995, Evelina Khromchenko, together with Alexander Shumsky, founded the PR agency “Evelina Khromchenko Fashion Department”, which was later renamed Artifact in 1996.

During her time at the agency as editor-in-chief, she prepared and held more than 70 press conferences, including with Sharon Stone, Gwyneth Paltrow and Brad Pitt, Linda Evangelista, Nadja Auermann, Paco Rabanne, Valentino Garavani and other fashion celebrities. She led PR work on projects such as High Fashion Week in Moscow, Elite Model Look model competitions, visits to Moscow by couturiers Emanuel Ungaro and Valentino Garavani, Gucci Group President Domenico de Sole.

At the same time, she worked freelance as a fashion columnist in such publications as Cosmopolitan, Elle, Ogonyok, newspapers Izvestia, Segodnya, Komsomolskaya Pravda, New Newspaper", as well as radio "Europe Plus", where she launched a very successful fashion program "Podium".

She acted as a fashion consultant on various television programs.

On January 1, 1998, Evelina Khromchenko headed the Russian edition of the fashion magazine L’Officiel, being the editor-in-chief and creative director of the magazine. Evelina created a new generation of Russian fashion - celebrity photographers, fashion editors, journalists, designers. She is a member of the jury of the competitions for young designers Andam, Russian Silhouette, Nadezhda Lamanova Competition, etc.

Since July 2007, Evelina has been the host of the talk show “Fashionable Sentence” on Channel One (broadcast on weekdays at 10.55, duration – 51 minutes).

In 2008, “Fashionable Sentence” received the TEFI Award in the category “ Entertainment: Lifestyle" .

At the end of 2010, Evelina entered the Top25 popular TV presenters in Russia according to TNS Russia.

3. Book

In 2009, Evelina published the book Russian style in Assouline publishing house in English and French. Russian Style is a kind of encyclopedia business cards Russia in the international arena. The presentation with an autograph session took place in Paris at the height of Haute Couture Fashion Week.

In an article for a newspaper The New York Times (circulation 1,131,000) “Not a Russian novel, but new Russia"(Not a Russian Novel, but the Novel Russia) (07/9/2009) Natasha Singer writes: “People know the words “vodka,” “ballet,” “Yeltsin,” says Evelina Khromchenko, author of the book. In addition, she is the editor-in-chief of the Russian version of L’Officiel magazine. “I decided to enrich their Russian vocabulary with a few more words.”

In an article for L’Officiel Paris magazine (circulation 101,719) “Kings and Stars” (April 2009), Patrick Cabasset writes: “Who better than Evelina Khromchenko, editor-in-chief of L’Officiel Russia, to present the treasures of her country? She is the new queen of Slavic fashion."

4. Interesting facts

From 2002 to the present, Evelina has been a guest lecturer at the Higher School of Economics. Her course is called "Marketing and Branding in Glossy Media".

In 2006, Evelina starred in a cameo in the television series “Don’t Be Born Beautiful” (Russian The version Ugly Betty) and "Daughters and Mothers".

In 2006, Evelina voiced Meryl Streep's character for the Russian release of the film The Devil Wears Prada (XX Century Fox).

Evelina Khromchenko acted as a curator of art projects and exhibitions “Valenki-Valenki” at the Pushkin Museum of Fine Arts. A.S. Pushkin, “Brilliant Heads” at the Museum of Contemporary History of Russia, “Ora-Ito – a Virtual Pirate” at the Pushkin Museum, etc.

5. Press

According to various media (Time, New York Times, Financial Times, etc.), Evelina Khromchenko is the most influential person in Russian world fashion and luxury and the most recognizable face of Russian fashion in Russia and the world.

In an article for Aeroflot Style magazine (circulation 70,000) “10 Wishes of Evelina Khromchenko for herself New Year"(December 2010) says: “Evelina Khromchenko is a fashion expert and arbiter of taste with an international reputation.”

In an article for Sex and City magazine (circulation 200,000) entitled “Take Off!” (September 2009) Maria Lobanova quotes Evelina: “I always knew that I wanted to become a star in the business that I would do.”

The Russia Journal (circulation 35,000) included the editor-in-chief of L’Officiel-Russia magazine Evelina Khromchenko in the annual list of “Top 50 business women of Russia” (03/22/2002).

Hype magazine (circulation 11,000) in the article “Fashion is my profession” (December 2005 - January 2006) states: “Evelina is young and successful, brilliantly educated and sharp-tongued, ambitious and talented, elegant and charming. She has achieved a lot, rightfully earning a big name in the glossy world of fashion journalism.”

In an article for TimeOut Moscow magazine (circulation 50,000) entitled “Everything that they say about me is true” (10/08/2006), Gennady Ustiyan writes: “L'Officiel editor-in-chief Evelina Khromchenko has embodied the image of the ideal fashion boss for many years. magazine".

Time Style & Design magazine (circulation 550,000) chose Evelina as a representative of Russia in the project “Global Luxury Survey: China, India, Russia” (autumn 2007). In the article “Evelina Khromchenko. Meet fashion’s chic new front row fixture” (Evelina Khromtchenko. Meet fashion’s chic new front row fixture) Chief Editor Time Style & Design Kate Betts describes Evelina as “the smart editor-in-chief and creative director of the Russian version of L’Officiel, a fashion magazine with an audience of 100,000 that can never get enough of Chanel, Dior and Ralph Lauren.”

In an article for Stella, a Sunday Telegraph supplement (circulation 501,430), entitled “Move Over, Anna Wintour,” Nina Jones writes: “Evelina Khromtchenko, the petite blonde who runs Russia's flagship fashion magazine L'Officiel. Evelina is demanding of herself; In addition to running the magazine, she hosts a 45-minute talk show “Fashionable Sentence” on Channel One every morning and even found time to voice Meryl Streep’s character Miranda Priestly in the Russian release of the film “The Devil Wears Prada.” She says this proactive stance inspires her readers from the magazine's pages."

In an article for Nezavisimaya Gazeta (circulation 40,000) “The Woman Who Succeeds in Everything” (11/14/2008), Vera Tsvetkova writes: “Evelina Khromchenko once forced people to talk about herself as a radio presenter, then as a businesswoman and editor-in-chief of L'Officiel magazine. For more than a year she has also been a TV presenter on Channel One. And again - success."

In an article for the weekly magazine “MK-Boulevard” (circulation 305,000) “Evelina Khromchenko: “Taste was given to us so that we can save” (09.13.2010) Valentina Peskova writes: “They say that she rarely takes sick leave, does not fall with 14cm high heels and drives like a young ambitious man. We only know that Evelina Khromchenko wears the title of queen of gloss with enviable dignity.”

In an article for L'Officiel Paris magazine (circulation 101,719) entitled “Russian Dolls” (August 2008), Caroline Bongrand and Aymeric Mantoux quote Evelina: “We have enough taste not to wear all our diamonds at the same time."

An article for Sobaka magazine (circulation 153,000) entitled “They Decide” (March 2010) says: “Evelina diagnoses the fashion world.”

6. Charity

Evelina regularly participates in charity events. In particular, at the event of the Planet of the World Foundation, for which the project participants captured famous photographer Vladimir Glynin. The photographs were transferred to T-shirts, the proceeds from the sale of which went to help orphans and children from low-income families.

Evelina took part in the international radio marathon “StopAIDS”, organized by “First Popular” radio (102.5 FM) together with the information campaign “StopAIDS: Concerns Everyone”, as well as in the project of the Joint United Nations Program on HIV/AIDS (UNAIDS), as part of whose photographer Serge Golovach photographed film, political and sports stars. A photo exhibition entitled “Stars Against AIDS” was presented at the Stella Art Foundation. During the year, the photo project was shown in other cities of Russia and CIS countries.

Khromchenko took part in the charity Christmas auction of the Imperial Porcelain Factory and the Arkady Novikov Group of Companies, where the lots included porcelain tiger cubs painted with stars

One of the most popular people in Russia in the field of fashion, its main expert is Evelina Khromchenko, her biography for most of us, it became interesting after the release of the television project “Fashionable Sentence”.

We saw a beautiful, smart and very successful woman, arousing desire imitate her. Evelina Khromchenko, undoubtedly, the clearest example triumph in achieving the prestigious status of a business lady who has achieved everything on her own.

How did the Biography of Evelina Khromchenko begin?

All biography of Evelina Khromchenko- this is a gradual movement towards today's success. Even at school, Evelina realized that acquired knowledge is a necessary component on the path to achieving her goal. At the age of 17, in her first year at Moscow State University, she came up with and implemented her own project about beauty and fashion for teenagers.

Three years later, she took the position of columnist in the children's editorial office. At the same time, her works are published in a number of popular publications: Komsomolskaya Pravda, Sobesednik, Elle and Cosmopolitan. Already in 1995, Evelina, together with her husband, opened the PR agency “Evelina Khromchenko Fashion Department”, later renamed “Artifact”.

At the same time, she begins to successfully study social activities related to the organization and holding of significant press conferences in Moscow with the most famous fashion designers of the West.

The beginning of triumph in the biography of Evelina Khromchenko

Already at the age of 25, Evelina headed the magazine “L’Officiel - Russia”. Thanks to the editor-in-chief, today this fashion magazine is the most intelligent, successfully participating in the cultural life of the country. It captivatingly reveals the ideas of up-and-coming designers and the latest fashion trends.

The most famous fact in the biography of Evelina Khromchenko

Being the main critic in the “Fashionable Sentence”, Evelina Khromchenko is invariably distinguished by her delicate taste and oratorical abilities.
So what is the secret of this wonderful woman’s success? It's surprisingly simple. She does what she is really good at.


Evelina, paying tribute to her youthful passion for fashion, chose precisely this, unpromising for many, field of activity. At that time, our fashionistas were openly ridiculed abroad, and in Russia it was difficult to promote this topic. By doing her chosen business with love, equating it to art, Evelina Khromchenko was able to reach professional heights.

Without a doubt, being creative personality, her fashion recommendations are deep and imbued with a certain philosophy. Representatives of the fair half, regardless of age, can understand and accept them.

Simple and luxurious: black trousers with a white shirt combined with a bright scarf or shawl.

A very interesting idea is to divide the clothes in your wardrobe according to their purpose: for yourself, separately for men and for girlfriends.

Studying biography of Evelina Khromchenko, I came to the conclusion that burning desire and work will definitely lead a woman to the pinnacle of success.

In the biography of Evelina Khromchenko, childhood was spent in the form of an obedient child. I learned to read early, and at the insistence of my parents, I studied at a music school. Then, having shown her will, she refused to study music, deciding that drawing was closer to her. But due to failing eyesight, she soon abandoned this activity.

In Khromchenko’s biography, his higher education was received at Moscow State University, at the Faculty of Journalism. Then she began working on radio: in the Children's Editorial Office of the All-Union Radio, and later at Europe Plus.

Evelina was also a guest on many television programs. Having proven herself to be a first-class journalist, she began to publish in many magazines and newspapers: Izvestia, Cosmopolitan, Komsomolskaya Pravda, Elle and others. Evelina also worked as the creative director of the PR agency founded together with Alexander Shumsky - Artifact.

Later she became editor-in-chief and creative director at the Russian publication L`Officiel. The magazine brilliantly covers news and trends from the fashion world. Also, the biography of Evelina Khromchenko is known as one of the hosts of the “Fashionable Sentence” program. Together with Vyacheslav Zaitsev and Arina Sharapova, Evelina transforms female image, giving it elegance, chic, individuality.

In 2006, Evelina Khromchenko showed another talent of hers - voice acting. In the film “The Devil Wears Prada” Miranda Priestly speaks in the voice of Evelina Khromchenko.

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Evelina Khromchenko is one of the most influential people in the fashion world, a journalist, TV presenter and a well-known writer in America and Europe. Every day at 10.55 Evelina hosts the “Fashionable Sentence” program on Channel One and is included in the rating of the 25 most popular TV presenters on Russian TV.

Evelina Khromchenko's childhood

Evelina was born into the family of an economist and teacher of Russian language and literature. She grew up in Moscow, where her family moved when the girl was 10 years old. Here she was surrounded only by very enthusiastic people. By the way, the girl learned to read from the Izvestia newspaper. A grandfather once held a newspaper in his hands and discovered that his granddaughter, who was sitting on his lap, was also reading the publication with him. Then Evelina was only three years old.

“I was a dream girl. That is, extremely obedient, but not without initiative. I articulated it very clearly own opinion“,” admits Evelina Khromchenko, “People constantly admired me, saying, what a well-mannered child, beautiful and mature beyond his years.”

Such a miracle child turned into a miracle schoolboy. Evelina was an excellent student, loved to read poetry in public and was known as an activist. The only fact that really upset Khromchenko’s parents was that their daughter couldn’t stand it music school. She flatly refused to enter Gnesinka. But the girl loved to draw. And by the fourth grade she was enrolled in an art school. However, the happiness did not last long. Evelina’s vision began to fade, and the doctors recommended that her mother separate the baby from the easel. And if not for this turn in Khromchenko’s fate, the Russian modeling business would now look a little different. The young excellent student urgently had to change her goal in life.

Closer to school graduation, the student was faced with a choice. She had to go either to the Institute foreign languages(by the way, the girl was fond of English, and at school even some subjects were taught only in this language), or to the Faculty of Journalism at Moscow State University. The active girl constantly ran to meetings, debates and concerts. New knowledge and acquaintances needed to be applied somewhere, so Evelina decided to write notes in newspapers. And once Khromchenko even thought that this process needed and could be approached systematically. In fact, her mother and stepfather worked at the Yunost radio station.

“Then I decided that I shouldn’t skimp on the acquaintances and opportunities that my parents provide. I took from my stepmother the phone number of the deputy chief editor of the Smena station, Nadezhda Bredis. And that’s where the relatives’ help ended,” says the journalist. “Nadezhda Evgenievna calmly said that I could come up to her and they might look at me. And in fact, they looked at me, then gave me a voice recorder, and I began to create small stories, which later formed the basis for the programs of other journalists.” By the way, at that moment Evelina was only 16 years old.

University and adult life of Evelina Khromchenko

After graduating from Moscow school No. 21, Evelina Khromchenko nevertheless entered the Faculty of Journalism at Moscow State University. She graduated with honors.

As a student in 1991, she joined the staff of the All-Union Committee on Television and Radio Broadcasting. She was listed in the main editorial office of radio broadcasting for youth and children, at the Smena station. Over the three years of work, Evelina Khromchenko was promoted several times. At first she was a reviewer, but later rose to the rank of columnist.

Evelina Khromchenko about fashion and Russian fashion weeks

Then the journalist organized several original radio projects, one of them was the “Sleeping Beauty” radio program for teenage girls. She was entirely devoted to issues of beauty and fashion. Khromchenko also collaborated with the “Vzglyad” program on the VID television company.

Career of Evelina Khromchenko

For 6 years until 1997, Evelina Khromchenko was a regular fashion columnist on the Europe Plus radio station. And at the same time, in 1994, she created and herself implemented the concept of a magazine for girls adolescence"Marusya."

In 1995, together with Alexander Shumsky, Evelina Khromchenko founded the Evelina Khromchenko Fashion Department. This PR agency was renamed Artifact a year later.

Evelina led public relations on such large projects as Moscow Fashion Week and Elite Model Look model competitions. She also led visits to the Russian capital of such famous couturiers as Valentino Garavani, Emanuel Ungaro, Domenico de Sole.

At the same time, Evelina worked freelance as a fashion columnist for the publications Cosmopolitan, Ogonyok, Elle, and the newspapers Segodnya, Izvestia, Komsomolskaya Pravda, and Novaya Gazeta. She also worked on radio “Europe Plus” and launched the “Podium” program there.

Perfect renovation by Evelina Khromchenko

The girl acted as a consultant on fashion issues on various television programs. So at the beginning of 1998, Evelina took the helm of the Russian edition of the fashion magazine L’Officiel. She became editor-in-chief and creative director. She worked in this place until 2010. In addition, Khromchenko is a member of the jury of competitions for young designers “Russian Silhouette”, “Andam”, and the Nadezhda Lamanova competition.

“Fashionable verdict” and Evelina Khromchenko

In the summer of 2007, Evelina Khromchenko became the host of the show “Fashionable Sentence” on Channel One. A year later, she received a TEFI in the “Entertainment Program: Lifestyle” category.

In 2010, Evelina became one of the 25 most popular TV presenters in Russia, according to TNS Russia.

Viewers can also see her in films and television films. So, in 2006, the journalist played a cameo role in the series “Don’t Be Born Beautiful.” That same year, she voiced Miranda Priestly (played by Meryl Streep) in The Devil Wears Prada. A year later she again got a cameo role. This time in the film “Mother's Daughters”.

Fashion tips from Evelina Khromchenko

Personal life of Evelina Khromchenko

In the first place for Evelina Khromchenko is not her personal life and family, but her work.

Now the presenter is dating Dmitry Semakov, an artist of Russian origin from New York.

Evelina Khromchenko now

In 2009, Evelina Khromchenko released her book by Assouline publishing house. It was called “Russian style”. The publication appeared in French and English languages. The book was presented in Paris.

From 2002 to 2011, Khromchenko was a guest lecturer at the Higher School of Economics. She taught a course called “Marketing and Branding in Glossy Media.”

In February 2013, Evelina Khromchenko opened a workshop at the journalism department of Moscow State University and gives a course of lectures there on the topic “Fashion magazine - creation and management.” In September, she headed the undergraduate module “Fashion and Lifestyle Journalism” at the Faculty of Journalism of Moscow State University.

Evelina is now the international editorial director of Les Editions Jalou Paris. She is responsible for the content as well as public relations for all Les Editions Jalou publications in several countries around the world.

Her name, without a doubt, is familiar to most in our (and neighboring) country, because individual remarks about the fashion and style of Evelina Khromchenko have long been dispersed into quotes, which are filled with the personal pages of users social networks. She is not just a style icon, but also a successful businesswoman, a journalist who has reached all imaginable heights in her profession, and in personal life of Evelina Khromchenko- also just a woman and a caring mother. Of course, such achievements cannot but arouse interest in the biography of Evelina Khromchenko, which, as she herself claims without false modesty, she built herself.

This year, this famous representative of the fashion industry celebrated her 44th birthday. The biography of Evelina Khromchenko began in the city of Ufa, far from the capital, in an intelligent family. According to the heroine of our article, she received the basic principles and models of behavior in early childhood from her parents. This is understandable, because both mother and grandmother are stars of the domestic fashion space, both by education and by profession as teachers. Evelina Khromchenko, for example, does not remember a time when her grandmother would have been dressed in anything other than high heels and an elegant suit. From early childhood, the girl was instilled with every effort to have confidence in her abilities and female attractiveness. Since then, Evelina Khromchenko firmly believes that every person is beautiful in their own way, and ugly people simply do not exist. Having moved to permanent place residence in Moscow, the parents tried not to miss the opportunity to give their daughter an excellent education, as a result of which she studied at a specialized school with in-depth study of the English language.

In the photo - Evelina Khromchenko with ex-husband Alexander Shumsky

Evelina Khromchenko chose her field of life herself. Having easily entered the Faculty of Journalism in one of the most prestigious universities country - Moscow State University, the enterprising student did not sit idly by and quite quickly made a name for herself in journalistic circles as a qualified fashion columnist. Believing that a sense of style and taste should be cultivated from the very early years, Evelina Khromchenko became the main initiator of the creation of a fashion magazine for girls called “Marusya”. For several years, on the radio station "Europe Plus", her voice spoke about what fashion trends would become the main ones in a particular season.

In the photo - Evelina Khromchenko and her son Artemy

A new page in Evelina Khromchenko's biography began when the girl became the editor-in-chief of L'Officiel, one of the most authoritative publications in the fashion world. In this post, she not only proved herself to be a wise leader, but also gave a start in life to many designers who now dictate fashion in the highest spheres of society. Having devoted more than 10 years to work in this magazine, Evelina Khromchenko, like no one else, harmoniously joined its concept, but was still forced to leave it, making room for the publisher's protégé. Nevertheless, the name already spoke for itself herself, since in addition to her publishing activities, Evelina Khromchenko appeared on television in the “Fashionable Sentence” program, where from 2008 to this day she has been a permanent prosecutor, and as a teacher, giving lectures both at her native Moscow State University and at any venues, conducting seminars on fashion and style for everyone. In her opinion, everyone can learn to look stylish, regardless of financial means. Someone may raise an ironic eyebrow after reading this statement from a fashion expert. But Evelina Khromchenko claims that even if she had not managed to reach the heights that have now made her financially secure, she would have looked exactly the same, only in clothes from cheaper brands.

In the photo - Evelina Khromchenko with her new lover Dmitry Semakov

The personal life of Evelina Khromchenko has long been an example of stability and durability. She met her husband Alexander Shumsky during her student years. The spouses were connected not only by everyday life, but also by a joint business - the Artifact PR agency. In 1996, they became the parents of a son, Artemy, who is already 18. Evelina Khromchenko believes that she instilled in her son the right attitudes in life. Even though regarding his future career he has famous mom has her own vision, she is in no hurry to impose it on her son. Unfortunately, Evelina Khromchenko’s long-term marriage broke up. Moreover, the spouses maintained such close and warm friendly relations that the divorce became known only after several years. Since then, both have arranged their personal lives. Last year it became known that the vacant place in the heart of Evelina Khromchenko was taken by an artist from the States Dmitry Semakov.