How to create the best flyer designs. Rules and Tips

Planning a PR campaign includes a set of activities, including the publication of various types of printed products, and the most popular among them are flyers. The rational use of this effective way of bringing information to the consumer audience will help to attract the attention of potential partners and customers.

Challenges and Opportunities

In the world of marketing, a printed leaflet (flyer) is known and popular. She reports on new products, promotions, cultural events. The main feature is a small format that allows to present a significant circulation to the mass consumer. Budget and ease of distribution make leaflets popular. The price allows you to release flyers systematically, updating up-to-date information.

For this, an effective design of advertising leaflets is developed, causing interest and a desire to get to know the presented goods better and purchase them in the future. Slogans, appeals, logos, a combination of text, graphics, drawings, photos, the correct interaction of colors will help make PR products exclusive and effective.

A Few Secrets to Improving Efficiency

• discount coupons located on one of the flyer fields guarantee that a certain part of the target audience will definitely use the service or purchase the product;
• a message about gifts and bonuses helps to intrigue the reader and is distributed among his inner circle;
• an invitation card is a great tool to attract the public to the opening of a store, restaurant or fashion salon, to a presentation, sale, charity event, music festival.

You can order flyers on high-quality thick paper at a reasonable price in any required circulation. Small-run printing is done by digital printing, large runs can be made on the basis of digital or offset technologies.

Order flyers

• flyers to attract a wide audience of buyers are distributed in large shopping and entertainment centers or at the place of residence;
• flyers with accompanying advertising attached to an already completed purchase represent a production or company that may be of interest to this visitor to a fashion store, cafe, concert, that is, they contain targeted content;
• small flyers that fit in a wallet or notebook, representing a coupon for a discount or bonus or a free ticket to visit a beauty salon, cultural and entertainment event, etc. (samples of advertising leaflets in the format of a bank card, banknote are placed in the electronic catalog);
• a compact sticker placed on surfaces in the consumer's field of vision, for example, in public transport;
• flyer booklet, which is a sheet with 2-3 folds, convenient for mailing.

How to make your own flyer

You can create a flyer layout yourself using special services on the Internet. Templates have been developed in MS Word, Microsoft Office Publisher and Adobe Fotoshop, with the help of which the layout is “assembled” like a designer, and then goes to print. In such blanks, you can place materials of any kind: author's photos, pictures, flowcharts, etc.

Designers provide collections of fonts, autoshapes, graphic elements, and allow you to select a specific color design. Making your own flyers can save you money. But it is unlikely that you will be able to save time and effort, as well as get a quality product. The right decision is to immediately order flyers from a professional designer in a printing studio.

Reasonable price, quality and short terms - these are the three fundamental principles of the studio for the production of PR materials. The site contains samples of flyers that give an idea of ​​the activities of the printing house.

Its employees undertake not only the development of the layout, taking into account all the wishes of the ordering party, but also provide advice on improving the effectiveness of promotions, carry out production and delivery. Professional equipment and certified computer programs ensure the printing of elite-class flyers.

The designer guarantees the correct positioning of the content on the flyer:

1. Highlighting relevant "selling" semantic blocks using large letters and color on the top margin of the page;
2. The predominance of simple syntactic constructions from short words;
3. Inclusion of diagrams, graphics, stickers;
4. "Gifts", bonuses and additional useful information.

Creating flyers can increase sales if you follow a few simple tips. It is not necessary to place full, comprehensive information about a product or service on a flyer so that the consumer has a desire to personally ask questions.

There is no need to publish data about the company, its history, leaders and achievements: they are not needed, as they will distract from the central idea. Slogans and all content are aimed at creating a positive reaction of the addressee, therefore they should not contain “negative”, “intimidating” text and graphic content, “not” particles, prohibitions, warnings.

As a result, the design of flyers is built in such a way that an attractive image is created that forms positive motivation and evokes positive emotions by pointing out the advantages, benefits, compliance with fashion trends and personal significance of the advertised product group. You can order cheap flyer printing by examining the offers of the printing house and choosing the best option.

Flyer design

A flyer is a printed product that attracts attention with its brightness and originality. Examples of flyers posted on the site show that the element that determines success is a “selling” headline, accompanied by a visual presentation of a product or service that is perceived instantly and remains in memory for a long time.

If pictures or photos are inserted, they must be crisp, clear, with well-defined details. Visual materials illustrate the advantages of the product, and the visual image helps the potential buyer to assess the significance of the presented brand for himself.

Required contact details that are easy to find and easy to remember. The address can be accompanied by an indication of simple landmarks, the route on the city map. Most customers prefer to call first or study articles, reviews, prices and catalogs on the site, so the phone number and email address are written quite large and legible.

Having prepared layouts of flyers, look at them through the eyes of the reading public: will they attract your attention, will they make you want to read to the end and become the owner of a unique package of VIP services. If you want to answer “yes!” to all these questions, then the original layout can be put into production.

Production of advertising leaflets

• do not use the union “if”, which awakens the desire to reflect, analyze the situation and make a choice, since a person is likely to postpone solving the problem for an indefinite period and will not contact the advertiser’s office, even if the services are cheap;
• do not promise "fabulous" prospects, a cure for all diseases, that is, do not present deliberately false information;
• when ordering the printing of flyers, do not strive for an abundance of extraordinary design techniques, as a “variegated” sheet is perceived worse, and an extravagant decorative font and complex pictures are distracting;
• the creation of flyers is designed to highlight significant points that will attract recipients;
• use terminology that is understandable to the reader, do not dive into the details of the technological process and do not “scare away” with an abundance of technical terms;
• do not point out to the reader his shortcomings and problems (overweight, age, insufficient income, lack of success, etc.);
• you should not “teach” how to live, give advice, philosophize, so as not to provoke a negative reaction to what you read.

Each PR campaign ends with a performance analysis and adjustment to increase the effect of the production of flyers.

How to properly distribute flyers

You want advertising to reach the consumer and arouse his interest, and not be money thrown away. Depending on the purpose of the PR campaign, flyer distribution channels are thought out. One of the ways is to distribute hand-to-hand flyers in the immediate vicinity of the cafe, shop, entertainment center that is being advertised.

A fairly effective way is to distribute flyers through mailboxes. Together with correspondence, they fall into the hands of the addressees and in most cases are read at home, when a person is not in a hurry, is not busy solving production issues and is able to study them seriously and thoughtfully.

One of the most effective ways is to distribute related advertising to the client group most likely to be interested in your offer. Distribution of flyers is an actual way of non-aggressive and prompt delivery of information, which gives the main effect in a period of one day to a week, and is also aimed at a delayed result.

It is used as the only promotion tool or in the program of complex promotional events. The key to success in creating a corporate style and image of the organization is the versatility, mobility, budget and the ability to quickly act, which are necessary for business development.

Flyers are an inexpensive and quite effective form of advertising. As a rule, in addition to informing, they play the role of invitations. Of the shortcomings, it can only be noted that most flyers are thrown away almost immediately after receipt. There may be several reasons: the promoter does not work well, the place for distribution is incorrectly chosen, or the information occasion is uninteresting. But, more often than not, it's a boring design.

This is what ordinary flyers look like. They immediately want to throw out.

Making a good flyer is not easy. Only at first glance it seems: "Fi, some kind of leaflet." In fact, there are hundreds of nuances that a designer needs to consider in order to get a good result: this is both the format and the type (campaigning, informing, inviting), and the target audience of the flyer. Even the time of year matters! Deep understanding of subtleties can only be acquired with experience. We will list the basic rules that apply to all types of flyers. Even though this is a general guide, it will help you find the right path and make a working design.

1. Target audience

Before you start working on the design, be sure to determine the target audience. The style and presentation of the advertising message will depend on this.

2. Cool picture

The flyer needs to grab attention, so choose a cool photo or illustration. Given that this is still a cheap type of advertising, various printing delights (cutting, UV varnish, etc.) will not be available to you. Therefore, try to make a design that will be spectacular in itself.

3. Catchy headline

This item, like the next one, refers more to a copywriter, but this knowledge will not interfere with a designer either. Formulate the main message and make it the title of the flyer. An indistinct headline will kill all interest in the leaflet and speed up its entry into the trash.

4. What? Where? When?

This simple formula determines the content of the text in the flyer. It is enough to briefly and tasty answer these three questions. The rest of the information will be redundant and will only make the leaflet heavier. It is better to indicate a contact phone number or a site / group where you can get comprehensive information on the topic.

5. Discount, gift, bonus

Since the flyer often acts as an invitation card, try to indicate the benefit that it gives to its owner. It should be something that will make you put the flyer in your pocket, and then come to the event. For example, free admission or a cocktail, or maybe a discount on services. Be sure to highlight this information.

6. Cool Flyer Examples

This selection of creative flyers will help you find an idea and get inspired. Remember, nothing is impossible. Good luck!

Whether you're in the business of selling clothes, acting as a lawyer or selling baked goods, doing dog manicures or hosting tourists, you need customers.

And in order to increase the flow of customers, entrepreneurs in the sphere go to different tricks. In fact, these are usually various advertising campaigns. And often in their composition there is, seemingly insignificant, but still important, an item called leaflets or, as they are also called, flyers.

The leaflet is very convenient for the client, and a relatively cheap way for businesses to advertise. The person she is interested in will have contacts and a list of services and special offers at hand.

And everyone seems to be happy, but ... Usually passers-by throw away a piece of paper that they received from a person in a funny suit.

How to make the right flyer?

Initially, it should attract attention to itself. No monotony and “acidity” (acid colors make sense to use only in rare cases, usually in order to emphasize youth style or parties).

Colors should be balanced and rich, but not irritable. You need to think carefully before applying a dark background, and this is a sin for many.

Flyer design should first of all match the overall style of your business and you need to test the impact of different design options.

In practice, often simpler leaflets with a white background and highlighting key inscriptions in red usually work more efficiently, but not always.

Write the essence of your activity clearly and concisely in the largest font (clothes, shoes, products, concrete). Next, briefly write a promotion or offer in small letters (50% discount, sale, large sizes, exclusive arrival).

Or vice versa, we highlight the information about the stock more, it is desirable to test several options.

We write the main text in a smaller font. But, make sure that the eyes do not ripple from a different font, try to minimize the style options to two.

And fewer curls, otherwise in the contacts column the buyer will take a long time to sort out exactly which number you wrote on the phone. And when you get tired of disassembling, he will simply throw out the leaflet.

By the way, it is better to write contacts on the same side as the main text. It's more convenient for the client.

The less text, the better.

The ideal flyer contains a product image or logo, an offer and contacts with the required action.

If a person is interested in the offer, he will visit you or call you to clarify the details. And if the action did not interest him, then the leaflet will fly into the wastebasket. With or without text.

But once again I draw your attention to the fact that it is not enough to write an address or phone number, it is very important to write “come in”, “call”, etc. in the imperative mood.

A person will take and keep the leaflet that carries useful information. But useful information must be presented correctly.

We exclude denials

Eliminate from the text the expressions “If you ...” and negations. The text should be clear, without double meaning, without professional terms (the buyer simply won’t understand what it is about), from short sentences and do not forget that a potential client is reading it.

This means that the product must be presented in the best possible way by the client.

It is better to highlight the main elements with bullets, but limit the enumeration based on 7 +/- 2, i.e. optimally from 5 to 9, less can be, but not more. Do not use bullets in the form of ‘-’, as on a subconscious level, psychologically, this is perceived as a denial. It is better to highlight items with checkmarks or large dots.

To whom are intended

Pay attention to which contingent your customers belong to. If you sell exclusive clothes and young wives or children of oligarchs buy it, then focus on exclusivity in the text. In your clothes, the buyer will be "ahead of the rest."

If your clothes are purchased by a business woman, then quality is important for her! She earned this money herself, and she doesn't want to pay for junk.

The paper on which the leaflet is made must be of high quality. And give it value. Let the flyer be a discount coupon or offer to exchange it for a gift from the company. And then no one will pass by your little paper trick. And this means that the circle of your potential customers has expanded significantly.

Test

Never, I repeat, never limit yourself to a single flyer option.
The effectiveness of any advertising medium must be tested. Is always! And in the end choose the most effective options.

Good sales to you!

Sergei Berdachuk
Customer Acquisition Expert.

If you need to make a website or a selling page, set up Internet advertising, build sales funnels on the site, help with SEO promotion, then contact us.
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The main feature of the booklet is the brevity of the advertising text contained in it.

These types of booklets can be easily ordered from any company that deals with advertising or printing. However, you can do it yourself using the Microsoft Office Word typing program.

Now you will learn how to make a booklet in Word.

Launch Microsoft Office Word, a blank page will appear in front of you. Now we need to change its orientation. To do this, select the "Page Layout" menu item, and in it click on "Orientation" and set it to "landscape". The sheet will turn on its side (become landscape).

Now you need to adjust the settings for the top, bottom and side margins. You set these parameters one centimeter wide.

To do this, in the same tab of the “Page Layout” menu, click on the “Fields” item and click on it, a window with ready-made field templates will open. Select "Custom Fields" at the bottom.

A field settings window will open, in which you set four parameters for one centimeter and click "OK". The figure below shows everything clearly.

In the same menu, click on the "Columns" item and divide the sheet into three columns.

The sheet will be divided into three parts, but you will not immediately see this until you start typing. Do not forget that the booklet will need to be folded several times. For the convenience of folding the sheet, mark up in the form of lines between the columns of the document.

To do this, in the same menu item (“Page Layout”), click on the inscription “Columns” and select “Other columns” in it.

In the window that opens, check the box next to the "Delimiter" item and click "OK".

After the done actions, when filling out the column, you will see a vertical dividing line on the sheet.

Now fill the finished template with text and photos, then print it out. Bend and use for promotional purposes.

How to make a booklet in Word using a template?

Open the "File" menu and select "New".

On the right, you will see the "Create Document" menu that opens. Choose "On my computer".

The Templates window opens. In it, go to the "Publications" menu item at the top, select the "Brochure" template and click "OK".

A new sheet will appear with ready-made markup and information entered.

What does the shape of your nose say about your personality?

Benefits of Drinking Coffee

What do people regret most at the end of their lives?

Now you just have to edit the content by changing the proposed text and photos to your own version, as a result you will have a finished booklet. Below are some examples.

As you can see, the booklet must be double-sided, so it is better to create these sheets separately from each other. If desired, the booklet can be set to any background color.

To do this, select the "Drawing" menu item and click on the "Rectangle" button.

Using the mouse, expand the frame across the entire sheet, and the text will disappear, but don't be alarmed, everything is fine.

You will see your typed text and pictures again, but the content will now be framed. After that, in the same menu, select the color of the desired fill.

Booklet in Word 2013

Making a booklet in Word 2013 is very easy, there are several ways. Let's start with the most common.

Each Word document is displayed in the program with a ruler, which is located on the left side. Click the left mouse button on the ruler, this will open the page settings window. Go to the "Fields" tab and set the parameters you need.

Choose the page type "Brochure", while the document will automatically become landscape orientation. Here you can set how many pages will be in the booklet and the width of the margins of the document. After that, click "OK" and fill out the sheet with information.

You can make a large number of booklet options, it all depends on your imagination, but we will describe one of the ways.

To create the first page of a booklet, use the title page. To do this, go to the "Insert" menu item in the top control panel of the program and select the "title page" item there.

A window will appear that provides options for cover pages to choose from (in this example, we chose Whisp). If you do not like any of the proposed options, you can download other themes from the official website of the Office.com program.

To change the background color of a sheet, use the "Design" menu, and in it select the "Page Color" item. A palette of colors will drop out, in which you choose the color that suits you best and see what happens.

Write the text in those fields of the sheet that are active. You can experiment with text placement, font type, and size.

Now you can design the next pages of the document. In this example, the text area is decorated with interesting text boxes. To do this, click on the active “text field” window, which will open various design options. Select the Whisp option in the panel on the side, and the sheet will acquire the same design as on the main page. If you click in the inner area of ​​the block, you can change the background color, font type, margin size, placement of text information, and so on.

To decorate the page, add photos through the menu "Tab" - "Pictures". Select the desired image from the computer's hard drive and add it to the document. After that, when you click on the picture, the "Format" menu will open, with which you can process the picture - change its position, add effects, set borders, set styles, and so on. Try it, it's very exciting.

Do the same for all other sheets.

The second option is to use ready-made layouts already included in the program.

Click on the "File" tab, in the drop-down menu, select "Create Booklet". If there are few options, you can automatically view other types of design that are on the official Word website directly from the program and download it.

Now the only thing left is to replace the text and images. Everything is ready!

We do not want to say that professional graphic design of layouts is the last century. In many cases, the cost of a highly paid specialist is really necessary and justified. But if you need a simple, not too complicated layout of leaflets, then you can easily handle this task yourself. This option will allow you not only to save time and money, but also to get exactly the result that you expected. To make sure everything goes perfectly, use our tips before you create a flyer.

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• Collect samples. Do not dismiss promoters on the streets, take other people's leaflets at exhibitions and stands, take a closer look at the ads in elevators and at street stops. The more flyers you see, the easier it will be for you to formulate your own ideas about how they should look. And getting what you want is much easier when you know exactly what you want.
• Make enough time to create a flyer. Yes, it is possible that you will complete the task much faster, but it will still be optimal to leave time not only for proofreading the text and checking spelling, but also for checking for the “level of delirium”. Try to leave the flyer alone for at least an hour. Looking at it with a “fresh” look, you will be able to notice those inaccuracies and absurdities that can completely slip away in the heat of work.
• Consider distribution method leaflets. Double-sided printing is useful if you will hand out flyers on the street or place them in special transparent folders (for example, in restaurants). One-sided will be enough to stick a leaflet on a special board. By the way, in this case it is better to choose matte paper - so the image will not shine.

Our online flyer maker is the perfect complement to these tips. After all, armed with knowledge, you can easily master this simple and easy-to-use tool. We hope that you will be able to create flyers online in our constructor in a matter of minutes.

The "Low Prices" printing program is designed just so that you can create a flyer online without significant costs and in a short time. But before drawing a leaflet, let's take a closer look at the work of our designer. We promise that this information will be very useful to you.

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Flyer development: where to start

Despite the fact that Yekaterinburg is the birthplace of our design layouts, it does not matter. Thanks to the fact that our online flyer designer works, you can create your own layout from any corner of the Earth - the main thing is that there is an Internet connection. Use our algorithm in your work.

Enter the constructor and choose the appropriate template. The template database is located to the right of the working field. We advise you not to take the first one that comes across, but first, how to study all the options presented. Of course, in the process of work, you can replace one template with another. But in most cases, this will require additional revision of the entire layout. In order not to waste time in vain and not to do the same job twice, approach the choice of a template with all seriousness. This way you can create the best flyer layout design on the first try.

Enter all required data. In the upper left corner, you will see several functional icons. They allow you to add and edit various elements of your flyer: text, logo, illustrations, and more.

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Work with text:
When you click the icon with the letter T at the top of the working field, a functional ruler for working with text will open. You can enter the required data, change the font and size, change the location on the page or move the text to the back of the leaflet. In a word, everything that you probably already know how to do when working with any Word document.

Working with images:
You can insert an image in two ways - take a ready-made image from our gallery (here they are structured by subject) or upload your own image from your computer. After the image appears on the layout, you can also edit it - resize it, mirror it, apply one of the other visual effects.

Additional features:
In addition, you can create a flyer layout online and add your QR code to it, use one of the geometric shapes in the design of the flyer (we provided a fairly large selection) or experiment with backgrounds.

Thus, the creation of flyers online from a boring and monotonous activity turns into a real creative process. This program allows you to make a leaflet not only informative, but also visually attractive.

Flyer Design: Common Mistakes

Developing a print design requires the artist to have some understanding of how a print shop works. But we decided not to fill your head with technical subtleties and complex details. Everything that requires special knowledge, our designer takes over. And if necessary, the managers of the printing house "Low Prices" will answer your questions. Therefore, the probability of technical errors in our constructor is reduced to zero. But even experienced designers are not immune from failure. Before you issue a leaflet, read this text so as not to repeat the mistakes of others:

The text color and background blend into each other. Since making a flyer on a computer seems like a fairly simple task, you will most likely be working on it from your home or office device. Please note that the colors of your monitor may differ from the actual. And if now it seems to you that light gray letters look great on a graphite background, then when you receive the finished edition, you may be severely disappointed. Deciding to design the layout yourself, it is better to stick to the classics and choose contrasting combinations. Otherwise, the entire circulation will have to be handed over to waste paper.

The design does not suit your product, company or target audience. Perhaps the image of Milla Jovovich running away from zombies with a grocery basket in her hands instead of a blaster looks quite impressive and even funny. But pensioners - the main visitors to your store "Vosmerochka" - are unlikely to appreciate your creativity with delight. Sometimes it's better to forget about creativity and remember your customers by making flyers with your own hands.

factual inaccuracies. Perhaps this is the worst thing that can be. Wrong address, mixed up numbers in the phone number, a promotion with an expired period of validity - you can list such errors indefinitely. Sometimes they can nullify all your efforts to attract customers. Therefore, before you begin, collect and double-check all the information that you are going to provide. And check again!

Create flyer online for free:
5 reasons for

We have covered quite a lot on this page about how to get a flyer layout online. But they forgot to mention why you need it.

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