That's how it floats. Surname for Adolf

The expression "as you call a ship, so it will sail" belongs to the famous captain Vrungel, the hero of the popular Soviet animated series, which was filmed in the 1970s. It was a film adaptation of the famous children's story by A. Nekrasov about the adventures of this character. In one of the episodes, a song was performed to the verses of E. Chapovetsky, set to the music of G. Firtich. In it, the brave hero declares that the name of the vessel determines its fate, despite its technical data. fully justified itself during the exciting adventure of the captain and his assistant Lom.

First failure

The meaning of the phrase "as you call a ship, so it will sail" should be considered in the context of the analysis of the cartoon's plot, which generally coincides with the content of the book. In the first episode, Captain Vrungel receives an offer to participate in a sailing regatta. To do this, he begins building his own ship (in the author's story, he uses a ready-made yacht). Then he decides to give his offspring the appropriate name: "Victory". However, just before the start of the round-the-world trip, two letters disappear, and the ship is now called "Trouble". The name began to justify itself already at the beginning of the voyage: having gone out into the open sea, the captain and his assistant fall into the tide and get stuck in the fjord. Then, instead of sailing away, both heroes save squirrels from a burning forest, unsuccessfully try to hand them over to the zoo, and only after all these misadventures, they finally set sail.

Further adventures

The phrase “as you call a ship, so it will float” sounded so expressive and colorful in the animated series that it became a real folk aphorism. The fact is that the audience liked and remembered the funny adventures of Captain Vrungel so much, and the expression fit the plot of the story so well that many take it literally. And indeed, the name "Trouble" seemed to determine the misadventures of travelers. During their trip, they become embroiled in the showdown of the Italian mafia.

One of the gangsters stole the statue of Venus, for which a real hunt begins. By chance, our heroes are drawn into this intrigue, as the thief becomes a member of the Trouble crew. The captain, noticing that he does not know maritime affairs at all, undertakes to teach him the craft of a sailor, while several gangsters sit on their tail in order to intercept the statue. Thus, the name of the ship fully justifies itself again.

Chase

The words “as you call the ship, so it will sail” are important for the development of the plot in the cartoon, since they largely explain all the misadventures that befell the captain and his assistant. Despite the fact that "Trouble" breaks into the lead, she is temporarily removed from the race because of the squirrels. However, Vrungel finds a way out, demonstrating the ability of these animals to accelerate engines. The yacht is launched into the open sea again, but it is followed by gangsters and agent 007, who is entrusted with the search for the stolen statue. After a while, the travelers get into a calm, and the gangsters try to take advantage of the situation to intercept Venus. The detective tries to do the same. However, thanks to the ingenuity of Lom, the ship sets sail again, avoiding trouble for a while.

Events at sea

Andrei Nekrasov wrote a fairy tale that immediately gained popularity among Soviet readers. The cartoon, despite some changes, as a whole conveys the spirit of the book. Despite a successful maneuver that allowed the captain and his assistant to continue on their way, misadventures continued to haunt them. At sea, the bandits again tried to intercept the statue, but they did not succeed. They did not succeed in completely neutralizing agent 007, who relentlessly followed their trail. Thus, the captain's phrase continued to fully justify itself: misfortunes pursued the yacht "Trouble" literally on the heels, not allowing the crew to rest or even relax at least for a while.

Further adventures of travelers are transmitted in almost the same sequence as they were described in his book.

Adventures in Africa

Brave sailors decided to make a stop in Egypt in order to replenish supplies, and at the same time to see local attractions. In this country, gangsters again want to intercept the statue from their accomplice Fuchs. The situation is complicated by the agent, who is still on the trail. This is how the phrase “as you call a ship, so it will sail” justifies its meaning. Who said these words is a question that is of great importance for understanding the meaning of everything that happens in the story. Captain Vrungel, as if justifying his own name, gets into such alterations that, it would seem, it was hard to imagine. Indeed, to whom else, if not him, could merchants sell crocodile eggs instead of ostrich ones? Thus, the captain's song about the name of the ship came in very handy.

captivity

After the release of the cartoon about the adventures of Captain Vrungel on the Soviet screens, the phrase “as you call the ship, so it will sail” went to the people. Where the expression comes from, however, not everyone will now remember, although this aphorism is probably known to everyone. Further adventures showed how right the captain was when he attached such great importance to the name of the ship. Indeed, after a while the ship ends up on a desert island, and the crew becomes prisoners of smugglers, who finally get the statue of Venus. By some miracle, they manage to escape, and agent 007 delays the bandits for a while. Then Vrungel heads for Antarctica, but they overtake them here too. After a short race, the crew nevertheless breaks away from the chase and heads towards the equator.

Adventures on the islands

The expression “as you call a ship, so it will sail”, the meaning of which is determined both by the text of the song and the plot of the cartoon, runs like a red thread through the story. After some time, the crew of the "Trouble" saves a sperm whale with a cold, he sneezes, and the yacht in some incredible way is ahead of all the other participants. However, the bandits continue their pursuit, they lure the sailors into an impromptu bathhouse. But after the explosion on the island, the case with the statue again leaves the hands of the gangsters. Meanwhile, Fuchs confesses his origins and crime to the captain. Both decided to send the statue back to the museum. After some time, the heroes end up in the Hawaiian Islands, where the natives ask them to take part in a local concert. During the performance, the bandits steal the double bass case and run away. Meanwhile, "Trouble", contrary to its name, comes to the finish line first, and the bandits return to their boss, thinking that they are carrying a statue with them.

Conclusion

However, the ending of the book and the cartoon are, as it were, opposed to the words "whatever you call a ship, so it will sail." Vrungel, together with the crew, completes the race, using bottles of champagne for this. At the same time, he manages to expose the mafia chief. So, the meaning of the phrase, which seemed to justify itself during the journey, lost its meaning. And although the brave captain sang that the name of the ship determines the success of the voyage, history says that the outcome depended on the actions of the heroes.

"WHAT YOU CALL A SHIP, SO IT WILL SAIL".

So, in a joking manner, in a famous cartoon, the truth was voiced, which in real life, for some reason, is treated condescendingly, with irony.

And life teaches only those who study it. Be careful when drawing conclusions. Because knowledge is power! And ignorance is helpless, shameful and destructive. However, wherever you look, it blooms in a riotous color.

Anyone understands what is best for success, of all combinations of words (smart, stupid, beautiful, ugly) it is smart and beautiful. Here they meet “by clothes” and see off “by mind” equally well. And if the clothes are so-so, then you don’t want to get to the bottom of your mind. Yes, and the smart one understands that clothes are far from a trifle. “You can be a smart person and think about the beauty of your nails.” Remember? As the French say: “Small things are the god of design!”.

And here is the NAME! IMAGE!

The ability to attract is worth a lot! And these are not trifles, as most of our manufacturers think, trying to get into the Kalash series on a self-made image. A bad company name, a logo concocted by an amateur for a penny - all these are “slow-action mines”, ballast pulling to the bottom.

Unsuccessful, unimaginative, devoid of the ability to attract and hold attention, they repel with their homeliness, meaninglessness, forcing them to rack their brains in an attempt to understand and feel something. And this is anti-advertising! Open the directory "Business-Belarus" and inquire. How much negativity is there! And this despite the fact that the posted information about the company should attract. With such names and trademarks in the raging ocean of business, as with open kingstones. And it takes a lot more effort just to stay afloat, instead of successfully moving forward.

A trade mark - the face of an enterprise - created by a professional is like a strong sail that can pull a ship out of any storm.

It is necessary to understand that the consumer, choosing a product or service, the quality of which is almost the same on the market, prefers the brand, and searches on the shelves of stores not by the name of the product, but by the look or sound of the brand he likes!

How much is preference? Guess?

The importance of a trademark, trademark, service mark, as the PERSON of a firm, is proven by the presence of the Trademark and Service Mark Law, which protects these truly significant values.

But, there is one "BUT". The law that protects registered marks does not guarantee or discriminate the success of the owners of those marks. It can also protect the "blot" filed by the applicant for registration as a trademark. But just protect! The success of a sign or logo guarantees the professionalism of those who create them, taking into account the specifics of the enterprise, the nature of the product, the region of sale, the mentality of the consumer, his hopes and expectations. This requires deep knowledge in the field of psychology, psycholinguistics, semantics, logic. To this is the talent of a graphic designer, who is able to reflect the essence of the interpreted goods and services in font or pictorial options. And all this should be SIMPLE! It is clear, distinguishable, aesthetically pleasing, associative. Evoke positive emotions. In short - brilliant! And who needs it worse?

On September 8, the central Russian television channels and, of course, the Crimean ones reported that during a storm in the Kerch Strait, the crew of the Shkval small tugboat was rescued, which got into such a mess, from which they had to get out at great risk to their lives. As it was, they told the press service of the Main Directorate of the Ministry of Emergency Situations of the Russian Federation for the Republic of Kazakhstan.

That early morning (at 6.55) the rescue service received a message that the Shkval tugboat was in distress near the village of Geroevka, two kilometers from the coast. Heavy rain, wind, storm waves could capsize the ship at any second. The decision was made to leave it. Half an hour after the SOS signal was given, the crew of seven people moved to a special inflatable raft. And 26 employees of the 3rd fire and rescue squad went to the scene. Just in case, four units of special equipment were deployed, ready to explore the coastline in the area of ​​Cape Takil, towards which the raft was drifting. All ships anchored in the Kerch Strait were notified about those in distress.

The tugs "Anapa" and "Mercury" participated in the search and rescue operation. In readiness No. 1 were two MI-8 helicopters of the Russian Emergencies Ministry (Simferopol and Gelendzhik) with a parachute landing unit. However, it was impossible to attract aviation equipment: the sea in the search area was 4-5 points, a gusty northeast wind was blowing at a speed of 15-20 m/s, heavy rain did not subside.

“The fighters arrived at the Simferopol airport and were waiting for permission to take off. But they didn’t have time to leave - soon a message came that the sailors had already been rescued, ”says Marina Stambolina, head of the press service of the Ministry of Emergency Situations of the Republic of Kazakhstan.

So, at 10.35 the crew of the tug "Mercury" saw the raft, but due to a strong storm and squally wind, visual contact was lost.

Almost an hour passed before the sailors were again found. This time, the bulk carrier "Sarych" came out to those in distress, after which it successfully approached and lifted all the crew members aboard. After the people were warmed, fed, made sure that nothing threatens their life and health, they were sent ashore.

On the same day, a squall threw the tug onto the shallows near Cape Takil. The crew, recovering from stress, went to inspect their vessel to determine the damage received and understand what was the cause of the leak, which caused the roll. Another tugboat headed there, which will try to pick up the Flurry, if such an opportunity arises.

However, even if the ship is repaired, superstitious sailors (and they are almost all of them) are unlikely to agree to go to sea on it. Indeed, in this case, the saying “As you call a ship, so it will sail” has a literal meaning. It remains to be hoped that next time, before giving names to ships, their owners will think a hundred times which ones ...

And the Main Directorate of the Ministry of Emergency Situations of Russia for the Republic of Kazakhstan once again reminds that the storm warning continues to operate. Residents and guests of the peninsula are advised to refrain from walking on the water and in the mountains, strictly observe safety rules. In case of an emergency, immediately contact the rescue service by calling "101".

By the way, on the same night for 152 passengers of the ship en route from Yalta to Sudak, the storm turned a pleasure trip into a nightmare.

“At about midnight, a signal was received that the ship, due to adverse weather conditions, could not moor at the pier in Sudak and was forced to anchor in the bay of Novyi Svet. Considering the height of the waves (3-4 meters), it was impossible to go to sea for towing boats, ”the press service of the Ministry of Emergency Situations in Crimea said in a statement.

All night the double-deck motor ship with passengers "dangled" in the sea. And only in the morning, under the patronage of emergency services, the ship was able to moor at the final destination of the route. There were no casualties, but there are certainly plenty of impressions from an unscheduled overnight stay in the open stormy sea ...

Olga SAFRONOVA

Have you ever wondered how many companies are registered in Russia with different variants of the prefix “info” or “computer”? Hundreds, if not thousands. And every year more and more new ones appear, apparently, initially not counting on any serious brand fame. It is recommended that the name correspond to the actual activities of the company. But this does not mean at all that everyone in a row should use the same associations.

The formulation of the name is the task of the marketing service, which is part of the broader concept of brand development. The name should be euphonious and easy to remember, so that customers do not have to rack their brains again, remembering who it was that provided services to them there? In some cases, the name is also a political tool. Sometimes it is required that the brand be “attached” to its creator (for example, when this can really help in promotion); in other cases, it is important that the title be separated from any personal names, implying a command.

It is undeniable that each of the industries has its own "preferences" regarding names. IT likes the name to be translated into an easy to pronounce and remember URL (especially if the Internet is the main area of ​​service or product sales). Can you now think of at least one popular service or application supplied by a company with a long and difficult to pronounce name? I don’t want to jump to conclusions, but only all sorts of Yahoo, Yandex, etc. come to mind. In the case of Google, for example, even the complete absence of associations with the main type of activity did not interfere with the easy-to-remember word (as you know, the name of this company comes from a mathematical term). Even simple shortcuts can be successful, like eBay (Echo Bay Technology Group), which arose only because the desired echobay.com address was unavailable.

It seems that in the age of information technology, the paradigm "brevity is the sister of talent" is becoming even more in demand. But this does not have to be a well-known word, because a domain under such a name will have to pay a decent amount. Many companies solve the problem by looking for "consonant" words (deliberately referring to themselves as "misspelled"). An example of such a strategy is the Sphere brand or the Google mentioned above (the real English spelling of the original source is googol). Often words are borrowed from other languages ​​or broken up so that registration does not cost a lot of money (goo.gl). Or a short phrase is used as a name, which allows creating new words in many foreign languages. This is how many "Info*" companies are born. It is a pity that in Russian such rules do not always work. But we in our language can use the possibilities of combining words from a phrase to the fullest.

Plentiful food for thought is given by the top 9 best titles published by the publication. Many of the companies mentioned have nothing to do with IT, but their experience is an occasion for business from any industry to think about.

3 M

Immediately after its founding in 1902, the name of the company sounded dry and long: Minnesota Mining and Manufacturing Company. Then, over time, an abbreviated version was accidentally proposed, which has now become a symbol of “yellow” pieces of paper and adhesive tape around the world. True, one must work with acronyms carefully, otherwise the abbreviations will resemble the military with their BRDDs and GUBNONs.

Steve Jobs was looking for a simple friendly name; he did it. But there is no place for the second Apple on the market.

The youth clothing company takes its name from an acronym for the Japanese phrase "Abathing ape in lukewarm water", which translates to "Bathing a monkey in warm water" (and meaning "indulgence"). The title in this case is a reference to the target customer group.

The founder of the company simply liked the letter K. After trying a number of words, he chose this one, because. believed that it was easy to remember (besides, Kodak is quite difficult to pronounce incorrectly).

A new line of sports shoes was named in 1971 in honor of the Greek goddess of victory, Nike. The brand was so successful that after 7 years, Blue Ribbon Sports took it as a legal name.

Samsonite

Shwayder Trunk Manufacturing Company, a manufacturer of briefcases and suitcases, in the first half of the 20th century, tried to associate its brand with the mythological Samson, who had supernatural powers. After some time, the brand became the official name of the company.

The first business of the founder of the company, Richard Branson (Richard Branson), was closed due to the fact that the future millionaire did not have enough experience ("inexperienced person" - virgin). But the idea that you should not deny who you really are migrated to the name of the next company.

Haage-Dazs

An example of a name that will never be repeated because means absolutely nothing. It sounds exotic enough in English to serve as an ice cream shop that opened in New York in 1961.

We have already discussed the origin of the name above. Google is a made-up word (or rather, a misspelled term). But now they are both in the dictionary. Moreover, more often just “erroneous” spelling is used.

Based on the materials of the discussion on the site and the classification of company names on .

So, in a joking manner, in a famous cartoon, the truth was voiced, which in real life, for some reason, is treated condescendingly, with irony. Amateurs!

And life teaches only those who study it. Be careful when drawing conclusions. Because knowledge is power! And ignorance is helpless, shameful and destructive. However, wherever you look, it blooms in a riotous color.

The most striking example is from political life. In the name of the party BNF (Belarusian People's Front), the militant founders did not take into account the main thing. “Front” for peace-loving Belarusians who have suffered from wars is a word that is in no way acceptable for peaceful life.

They don't need this. Not those times! The Belarusian Popular Front, with all its efforts, did not take into account the main thing - the mentality of those they were going to lead. Normal people want a normal life, not fighting. So self-made aggressive name played an unkind role in the fate of the party. The context of life was not taken into account. And they did not turn to specialists, dilettantes. It would seem a trifle, but no! Here is the result!

But okay, politics. So after all, in ordinary, everyday life, this stupidity is at least a dime a dozen. Anyone understands that the best, for success, of all combinations of words (smart, stupid, beautiful, ugly) is smart and beautiful. Here they meet “by clothes” and see off “by mind” equally well. And if the clothes are so-so, then you don’t want to get to the bottom of your mind. Yes, and the smart one understands that clothes are far from a trifle. “You can be a smart person and think about the beauty of your nails.” Remember? As the French say: “Small things are the god of design!”.

And here is the NAME! IMAGE! The ability to attract is worth a lot! And these are not trifles, as most of our manufacturers think, trying on a self-made image, with a "crooked face" to get into the Kalash series. A bad company name, a logo concocted by an amateur for a penny - all these are “time mines”, ballast pulling to the bottom.

A trade mark - the face of an enterprise - created by a professional is like a strong sail that can pull a ship out of any storm.

It is necessary to understand that the consumer, choosing a product or service, the quality of which is almost the same on the market, prefers the brand, and searches on the shelves of stores not by the name of the product, but by the look or sound of the brand he likes!

How much is preference? Guess?

The importance of a trademark, trademark, service mark, as the PERSON of a firm, is proven by the presence of the Trademark and Service Mark Law, which protects these truly significant values.

But, there is one "BUT". The law that protects registered marks does not guarantee or distinguish between the success of the owners of those marks. It can also protect the "blot" filed by the applicant for registration as a trademark. But just protect! The success of a mark or logo guarantees the professionalism of those who create them, taking into account the specifics of the enterprise, the nature of the product, the region of sale, the mentality of the consumer, his hopes and expectations. This requires deep knowledge in the field of psychology, psycholinguistics, semantics, logic. To this is the talent of a graphic designer, who is able to reflect the essence of the interpreted goods and services in font or pictorial options. And all this should be SIMPLE! It is clear, distinguishable, aesthetically pleasing, associative. Evoke positive emotions. In short - brilliant! And worse - who needs it? This is not for everyone! And not cheap. But success is worth it!

I will give only two of the few examples of well-known Belarusian brands. "Milavitsa", as the name of a lingerie brand, is perfect! You can only correct her logo, which can be more feminine. And “Marco”, whose logo is impeccable, and the sound, like “brand”, is also impressive! But everything real is rare! Unfortunately.

And it is not clear where the majority of our “pupkin”, “viper”, “thistle” are looking and what they are thinking. If about success, then in vain!

Paradoxically, but the main brakes in moving forward are precisely the heads of enterprises, who consider their taste, opinion and presentation in matters of image to be impeccable. Here's someone to teach! But, no use! I tried many times.

It seems that the badly named ships also have kamikaze captains.

It's time to finally prove that fools and roads are not about us. Moreover, our roads are really good.

P.S. And, for heaven's sake, don't go to amateurs. They are like fly agarics, bright, noisy, there are many of them and they are poisonous! And, most importantly, they are all cheap. In all senses.

Sergey Kukuruza, designer