Where are discounts on household appliances. Sale of household appliances in online stores

In 2015, the Russian market was in a fever due to fluctuations in the dollar and falling consumer demand. Retail is trying to survive by attracting customers with discounts and promotions. No one wants to lose market share, so when the currency fluctuated sharply, we observed that the price remained at least for a week, until one of the major players began to redraw the price tags. Now, when the dollar is worth more than 80 rubles, we recommend not to postpone the planned purchases, since the price tags have not been changed by major players since the beginning of the year, and this will happen in the near future. Our analytics show that after a change in the exchange rate, there are two to seven days to make a purchase at the old price and still get a discount.

Last year, the maximum number of discounts fell on the summer, when the ruble dropped to 53 per dollar, but the promoted "Black Friday" in November in the absolute value of discounts was even less than the level of October: two weeks before the action, most stores simply redrawn the price tags up, and Then they made discounts.

Discounted electronics in 2015 looked like this:

The average price of the goods before the discount is 17,100 rubles

Discount lifetime - eight days

There are several strategies for buying:

Spontaneously come to the store on Friday or Saturday;

Use aggregators (Yandex.Market, Biglion, and so on) that receive data from stores. This is a good decision, but our analysis showed that stores, for example, upload 50-60% of their catalog and often leave discounts on their website;

Monitor store websites

Use the service of collecting prices from sites and searching for discounts.

The largest discounts on household appliances were in Technosila (25%), Citilink (16%) and M.Video (14%). Prices for phones, tablets and laptops fell most noticeably in Citilink (48%) and Eldorado (11%). For TVs - in Eldorado (19%), Citilink (18%) and Technosila (11%). For audio, video and photographic equipment - in M.Video (22%), Technosila (15%) and Svyaznoy (14%).

Modern household appliances are designed to simplify household chores as much as possible and save time on doing housework. Currently, technology manufacturers are making it so easy to use and so functional that anyone can get along with it, regardless of age. Advanced home equipment can completely free you from household chores. A smart robot vacuum cleaner will regularly clean dust around the apartment, and a multicooker will cook dinner at any time you specify.

You can buy household equipment, as well as audio and video equipment, in many household appliances and electronics stores in Moscow. There are shops in Moscow that are official distributors of a particular company of electronics and home equipment: Braun, Whirpool, Electrolux, Bosh, Siemens, Sony, Samsung. These are one of the most reliable and trusted manufacturers that offer customers quality products in various price categories. Each company offers different models that differ in characteristics, color, design. Modern equipment for the home has ceased to be of the same type. Now in household appliances stores in Moscow you can find gas stoves, hoods, electric kettles in retro style and high-tech design, etc.

Moscow stores of audio equipment and household goods are divided into departments for the convenience of finding the necessary goods. The audio and video department sells televisions, DVD and Blu-ray players, car players and televisions, home theaters, stereos and much more. Laptops, tablets, printers can be purchased at specialized stores. In the small household appliances store for the kitchen, you can buy teapots, coffee makers, bread makers, microwave ovens, toasters, slicers, blenders, sandwich makers, yogurt makers and many other food preparation products. And small equipment for the home is represented by vacuum cleaners, irons, washing machines. Moscow also has major appliance stores selling refrigerators, freezers, dishwashers, stoves and ovens, both built-in and non-built-in. You can sell your old or unwanted appliances at a thrift store of household appliances.

The easiest and most convenient place in our time to shop for household goods are those that carry out targeted delivery of goods to your home. A huge range of household goods in full cannot be placed even in the largest hypermarket. In addition, it is very difficult to study the characteristics of goods from different manufacturers in one visit to the store. This will help the websites of household appliances stores, where you can read not only about the product, but also find out the reviews of buyers of these products.

A large proportion of small and large household appliances are sold today in online stores. According to experts, if in the middle of 2016 there was a demand for small appliances, then in the first quarter of 2017 we can talk about the growth of online sales of large household appliances. At the same time, trading platforms are trying in various ways to stimulate demand for their products. The most commonly used method is the sale of household appliances in online stores, which, if properly organized, is also the most effective. For the buyer, sales promise many advantages. Of the most significant, we note:

• Budget savings. It's always nice to save some money for a later purchase. In addition, many stores offer free shipping on their products during sales.
• Opportunity to find a good seller. So, the sale of household appliances is a great way to get acquainted with the range and quality of new resources without incurring large expenses. If the acquaintance goes well, you can become a regular customer, which entails new benefits for the buyer.
• A chance to buy a high quality product at an affordable price. The prospect of acquiring, for example, Nikon photographic equipment at the cost of a soap dish with additional options is always attractive.

USEFUL RECOMMENDATION! Pay attention to the sales of household appliances, which are held in the cities where the central warehouses of the online store are located. It is in such cases that you can count on the maximum discounts. The farther the settlement in which you live is located from the warehouse of the store, the higher the cost for you, since it will include the cost of shipping this product.

Why do online stores have sales?

Although it is difficult to surprise someone with various sales, promotions and discounts today, they invariably attract attention. Therefore, the sale of household appliances in online stores is considered by their owners as a chance to warm up consumer demand and, logically, increase the overall income of the enterprise. In addition, by organizing such promotions, the store gets the opportunity to:

• sell slow-moving goods in a short time;
• expand the customer base with new customers;
• replenish the base of subscribers to the store's newsletter, which, with the right approach, should lead to an increase in regular sales in the future.

On the Russian market, a sale is such a factor in attracting the attention of a buyer. Until now, a large number of domestic citizens buy goods traditionally, personally visiting household appliances stores. By organizing all sorts of sales and promotions that are beneficial for the client, Internet resources are trying to win not only his attention, but also his trust. Not every sale in the end turns out to be beneficial for the store itself, but the buyer, who wisely took the opportunity to save money on a quality product, will never lose.

Sale of household appliances in online stores on acceptable terms

New players regularly appear in the fairly lucrative home appliance market. Therefore, large sites that have already proven themselves well periodically hold sales in order not to let themselves be forgotten. The reason for promotions beneficial to the buyer can be: the opening of a new store and the closure of an old warehouse, the arrival of large quantities of new goods and the liquidation of a certain model, upcoming holidays, etc. Regardless of the reason, every sale of household appliances in online stores that have earned a reliable reputation in the market , allows the consumer to make a purchase on attractive terms. During this period, you can save the family budget as much as possible.

It has been proven that buying at a discounted price causes positive emotions in people, but paying at full price is painful. Why not give yourself an extra reason to be happy by visiting the online store? Maybe today it is a profitable sale for you?

If you have been thinking about buying a new washing machine or refrigerator for a long time, then you should no longer postpone the purchase, because many specialized stores offer customers to purchase excellent household appliances at a discount. Do not think that the proposed product is a factory defect or has other flaws - this is far from the case.

Promotions in household appliances stores in Moscow

Household appliances, like any other product, should not linger on store shelves. In addition, the fierce competition of stores requires constant attention of consumers. It is for this reason that all kinds of promotions on electronics and equipment have become so popular.

• Holiday promotions. The cost of certain types of goods these days can be reduced by 30-50%.
• Seasonal discounts. There are big price cuts during the summer months.
• Gifts. Many existing retail outlets offer small gifts with large household appliances. For example, when buying a refrigerator - a kettle as a gift.
• Soft loan. Such discounts on electronics and appliances involve reduced interest on the loan.

Promotions in electronics and equipment stores on the site Discounts in Russia

To make a really profitable purchase, it is important to familiarize yourself with all the offers of stores. You can do this on our website Discounts in Russia. The information here is updated daily, so you can always see the newest and most interesting offers in your city.