What to sell in the online store, the choice of product category. What business is relevant now and what is in demand
The unstable economic environment has affected everyone in different ways: some types of businesses have suffered more, others less, for others, new prospects have opened up. According to open statistics, one can trace the main trends and draw conclusions: in which area it is most profitable to open a business now, and what is better to refrain from.
Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SMB business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 against 3,534,516 for the same period in 2014.
Figure 1. Dynamics of the index of entrepreneurial activity in 2014-2015. According to the public organization SMB "Support of Russia".
The decrease is mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You should not focus on the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three areas:
Main directions in trade
The negative impact of the crisis on retail is obvious: a decrease in income, a savings model of behavior, a shift of buyers to cheaper goods. The last factor was not negative for everyone. Networks of the “all at one price” type are expanding, including actively moving into remote regions (“Fix Price” franchise); commission trading revived. According to the study of the "Shop Store" group, as of October last year, stagnation was observed in the trade sector (Fig. 2, 3).
What entrepreneurs are complaining about:
- drop in sales is noted by 76% of respondents;
- 55% of retailers were forced to raise prices;
- increased the cost of rent, property tax.
On the whole, the mood is pessimistic, and it is hardly worth expecting a revival of consumer demand in the near future. But on the basis of industry for industrial goods - the decline is not the same, which is clearly seen in Figure 3. For individual commodity items, the position of the index is above average.
Summary. The luxury consumer goods (and services) market shows little or no change. Segment "economy" class - not developed. It requires a special ability to organize profits at low prices, low costs and margins, which not many people have (a successful example of "Fix Price"). In recent years, trade has been most active in the segment of the middle class, and it is precisely this part of the population that has experienced the greatest decline in real incomes.
How is the current crisis different from previous ones? Opinion of Yevgeny Butman, a serial entrepreneur since 1990 (Forbes interview). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! We looked: everything is not so scary. They lifted it, washed it, glued it and moved on. And now, it's completely different. Imagine that you put a frog in a saucepan, and raise the temperature by a degree every hour. The frog will boil itself without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog."
Market of paid services
In the service sector, the situation is different. According to Rosstat, a general decrease in consumption in terms of prices was noted, but it does not look like a "collapse" (Fig. 4). As of November 2015, the share of paid services in the total expenditures of the population even increased - 20.8% (in 2014 - 19.9%).
Analyzing the indicators for individual types of services (Table 1), it is easy to see that the crisis has a positive effect on the craving of citizens for sports, culture and a healthy lifestyle.
| Paid services | ||
|---|---|---|
| housing | ||
| utilities | ||
| transport | ||
| hotel | ||
| tourist | ||
| medical | ||
| health-improving | ||
| sports, physical education | ||
| educational | ||
| cultural | ||
| veterinary | ||
Promising trends in the service sector
- Tourism- on domestic routes, agro-tourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche for the organization of mini-hotels, catering points, parking lots, hostels is expanding - along highways and in places of mass "wild" recreation.
- Outsourcing of all kinds- large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering low-cost services, products, and services. The leader is IT-sphere: mobile applications, website builders, analytics, landing pages.
- Medical, health, sports services- in this market a clear increase in demand. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.
Sale of medical services from Germany
Alexander Bortenev and Roman Prilipko organized an online service for medical consultations by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend additional examinations, and a treatment program. The results are received within 4 days.
In January 2015, a website was created, a month later an office was opened in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through offices and the website, the amount of revenue is up to 800,000 rubles per month. Entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.
Summary. People have not stopped using the services, only the choice is made in favor of cheaper ones, in priority - children's needs. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, bookings, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.
Production
The manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers to look for replacements for imported components, materials, and products. For small businesses, there are opportunities to serve large enterprises. According to the TIU.RU portal (trade in machine tools and equipment for SMEs), for the first 9 months of 2015, the total amount of sales income exceeded the level of the previous year by 20%.
1 Food production.
Large retail chains: Perekrestok, Pyaterochka (Retail Group) in 2015 signed new contracts with 800 suppliers. The share of Russian goods more than doubled compared to 2014. For many product groups, it has reached the level of 90-100%. "Dixie" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.
Russian "camembert"
The family enterprise "Nikolaev and Sons" (Krasnodar Territory) increased cheese production in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, Camembert Lefkadia became the main product in demand. Blue cheese was the first to leave the shelves - retailers stood in line. Selling prices start from 1.1 thousand rubles per kg, they did not increase during the year. It is supplied to retail chains: "Azbuka Vkusa", "Magnet", "Lenta", "Crossroads", geography - more than 10 cities.
2 Innovative technologies.
Investors and large enterprises are now more willing to support Russian developments that have been lying on the shelves of research institutes for years. Scientists are not good at promoting their new products, looking for customers, and setting up the production of prototypes.
Helmet for miners and rescuers with "Wi-Fi"
In August 2015, SPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, means of communication with the control room. While an agreement has been signed with the Ministry of Emergency Situations, the first samples are also being delivered to neighbors - to the mining Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth saying what a foreign contract means now.
3 Highly specialized niches.
Many large industries need components, which are unprofitable and troublesome to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.
Necessary little things
An object that slightly resembles a toy excavator is a metal sieve for crushed stone. It is produced at the Gorny Tekhsnab Holding enterprise (Elektrostal). This crushing and screening equipment is in demand in the mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus, Kazakhstan. In 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.
4 Products for export.
Everything that can be produced for export must be produced and sold. It interferes with the lack of information, the problem of finding buyers. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".
The Export Operations Insurance Agency (EXIAR) announced the results of 2014. The number of exporters among small and medium-sized enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk Territories, the growth is about 2,000%, in the Murmansk Region - over 4,000%, in Moscow - 139%.
Non-standard approach.
Importing goods from China is a common thing for many entrepreneurs. The small enterprise "Zaica" (Khabarovsk) signed contracts for the supply to China and Korea of the most common product - ice cream. Interestingly, in the city itself, imported products from Moscow and Tomsk prevail. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($40,000) to Korea. The Chinese respect imported food products. According to surveys, more than 50% of buyers consider them to be of better quality and are willing to pay for it.
The lower price segment of ice cream (locally produced) in China includes items up to $1.5 (per serving). About 30% of buyers choose more expensive, imported ones. The American brand "Haagen-Dazs" is sold for 2 times more than at home - $5-7. In 2015, the Latvian form of Food Union (after the closure of the Russian market) supplied 12 tons of product to China. The price of a serving was set on the advice of the Chinese from $3 to $6. Sales figures exceeded those of European outlets by 300%.
Findings. There is no unequivocal answer to the question of what kind of business is in demand in Russia now. There are successful examples in different industries. Key positions are occupied by wholesale and retail trade in food products, inexpensive goods, food production; transport; services in the IT field, medicine, individual educational, cultural and sports projects. In any case, those leaving the market are being replaced by those who offer a new, more convenient, profitable solution.
Everyone at least once in their life thought about creating their own business. Someone successfully implements their ideas, while someone sits at an unloved job, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.
What products are purchased more often
In order for a business idea to pay off and become in demand, it is necessary to choose the product sold or the service provided, which is bought most often. Which are the most in demand?
Technics
In modern times, it is hard to imagine your life without the use of mobile phones, computers, washing machines, TVs and many other types of equipment. Any equipment sooner or later breaks down, you have to acquire a new one. Every day in Russia, new families are created, apartments are purchased, for the improvement of which equipment is needed.
It seems that the option for business is just perfect. This opinion is erroneous, since such a business has significant drawbacks. Firstly, for the purchase of equipment and rental of premises, a huge start-up capital will be required, and secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless.
Food
Opening a grocery store is considered the most winning option. People have always bought and will continue to buy food necessary for life. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.
office
This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business, you can offer a service for printing texts and copying photos or documents.
Household chemicals
What goods are in the greatest demand in Russia? These are household chemicals that are purchased daily, because it is quite difficult to imagine your life without the use of soap, shampoos and cleansers.
Sporting goods
Today it has become very fashionable not to have bad habits, go in for sports and maintain a healthy lifestyle. In connection with this fashion, goods intended for sports began to be in demand. For a start-up business, it is not at all necessary to purchase expensive simulators; at first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.
flower shops
Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers are needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds the cost by several times, which means that small losses in the form of withered plants will pay for themselves in any case.
funeral services
Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand daily. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business lies in the huge competition.
Once you have decided which products are in high demand, you need to calculate the costs and purchase goods for the business. It is not necessary to buy a large quantity of goods at once, for the first time it is worth limiting yourself to a minimum quantity. If among the above list you did not find a suitable category for yourself, let's look at which product is in great demand on the market in addition to the main ones.
The labor market is constantly changing and it is quite difficult to say what are the most popular professions in Russia in 2015-2020. It is almost impossible to accurately predict how things will be in this area even in a year, one can only make assumptions based on analysis and research.
This situation has developed due to the rapid development of the market for services and technologies, which, in turn, impose certain requirements on the staff of specialists. It is especially difficult to make predictions about professions for girls and women. But it is possible to outline the situation in this area today in general terms.
What jobs are in demand right now?
This question is quite difficult to answer, as different researchers of this issue give conflicting information.
In addition, today there is a resurgence of the concept of "state order for professions". This is when a list of specialties is compiled at the government level, for which it is necessary to train a certain number of qualified personnel.
After the "order" goes down to educational institutions. But so far this scheme hardly works. There are several reasons for this, the main one being an abundance of private universities who independently decide in what areas to train specialists. And another equally important where to get applicants, future specialists, for example, engineers, teachers, when it is known about the deplorable state of the industries in which they will have to work and, accordingly, about low financial security.
The question: can be answered from different positions and points of view, there are at least 2 of them:
- State order data for specialties;
- Research data.
Basically, everyone today strives to become managers, lawyers, economists, specialists in international relations.
These areas in the labor market, of course, are in demand, but a huge number of specialists trained in these areas, minimize the possibility of getting a job in the specialty without any problems.
While employers have the opportunity to increase the qualification requirements for applicants. At the same time, the situation is diametrically opposed in other areas.
Let's try to compose summary list of in-demand professions for women at the moment, taking into account the research of specialists and the state order for specialties. So the List will look something like this:
Teachers in secondary schools, schools. This is traditionally a female patrimony in the labor market, but due to some desolation of the education industry, today there are few who want to go there to work. The government of the Russian Federation, for its part, is trying to raise the prestige of this profession through financial incentives;
Medics. In this branch, things are the same as in the previous one. Particularly acute is the shortage of junior staff: nurses, nurses. The staff of polyclinics has been greatly reduced. Many specializations are in danger of disappearing due to the fact that soon there will be no one to work;
Engineers. This applies to both men and women. Without a powerful engineering corps, technological and, consequently, technical development is impossible, and even more so a breakthrough;
IT specialists. There is simply a catastrophic shortage of personnel. Most of the workers in this field are self-taught or their qualifications leave much to be desired. The latter is due to the fact that the domestic education system is not adapted to the modern requirements of the IT sector and does not keep pace with its rapid development. As a result, training of specialists is carried out according to outdated systems and programs;
Specialists in the field of nanotechnology. The shortage of qualified personnel in this case is due to the fact that only a few educational institutions provide training. In addition, this direction is promising and is only gaining momentum;
Marketers. The market today offers just a myriad of products, and for their successful promotion, it is necessary to conduct research and make forecasts about what prospects this or that product is waiting for in the market. The shortage of specialists in this area is due to the fact that educational institutions have recently mastered this area and have not yet saturated the market with trained personnel;
Psychologists, in particular, family. This fashion trend came from the West, and today it is steadily gaining popularity in the post-Soviet space.
This is perhaps the most demanded professions in the labor market in Russia for the female half of the population. The following list answers the question: “What professions are in demand in Russia?” generally throughout the country. If we consider the situation in specific regions, it will change.
The most demanded professions in Russia, video:
What professions will be in demand in 5 years?
It is rather difficult to make any forecasts in this regard, because the modern labor market is very flexible and dynamic, directly dependent on the macroeconomic situation and the direction of technology development. But on the other hand, it is rather static, since the reorganization of the areas of professional training in educational institutions takes quite a lot of time.
Today, all trends point to the fact that in-demand professions for girls in 5 years will remain the same as above. First place will be:
The last specialty will be almost 100% in high demand in a few years, especially in Russia. This is due to the fact that the demographic situation, although at a slow pace, is beginning to improve.
The increase in population necessitates the construction of housing. In addition, catastrophically outdated housing stock requires at least partial renovation.
On top of that, the demand for construction specialties will increase the development of businesses that need objects of commercial activity: business centers, warehouses, retail space, industrial premises.
But in the first place will still be professions related to intellectual labor. This situation is natural, since Russia is gradually moving from the industrial to the information stage of development.
One of the most demanded will be specialties related to the service sector. These professions can be called eternal, because you will always need to repair a car, serve food in a cafe or restaurant, sell goods and provide other services.
With the development of business, the demand for such personnel only increases. This is the most dynamic category, it quickly changes the requirements for applicants depending on the situation. This is due to the fact that in this case special in-depth knowledge is not needed. Such types of work may well be performed by people with minimal knowledge in the field. Here, a skill is needed to a greater extent, which is developed in the process of work.
But in answer to the question: What professions will be in demand in 2020?, it is necessary to list those specialties that will remain, as they say, out of work. In this case, it is much easier to make predictions. It is enough to list the professions in which educational institutions have already provided the market for decades and continue to produce specialists in these areas:
- Lawyers;
- Economists;
- Managers;
- Administrative staff, office workers.
But in the latter case, the question may arise: “How are office workers not in demand, because the business is actively developing, and, accordingly, the need for such personnel is increasing?”.
But they will play a cruel joke with him new technologies, they will maximize the optimization of the work of organizations, especially small companies and firms, and, accordingly, will reduce the use of human resources for owners.
Also under the threat of extinction, according to experts, was journalism in the classical sense of this specialty. This is especially true for the print media, they have already lost their relevance in terms of the source of information.
The same fate awaits the radio, which is reorganized in an entertaining way, leaving the information function as short news blocks.
Television remains the only source of information equally in demand with the Internet, but this type of media is also losing its position.
To upload information to the network, you do not need to have a diploma in journalism, and this is still a zone without censorship, which brings the Internet to a leading position.
Thus, when choosing the direction of training, the future specialty, it is necessary to take into account current trends, get acquainted with research and independently analyze the information received.
Most wanted and highest paid
For Russia, the answer to this question is ambiguous, because demand and wages are different concepts in our country, unlike Western countries. For example, The most demanded professions are engineering and teaching. but they are among the lowest paid.
At the same time, workers oil and gas industry and top managers receive high wages, but are not so in demand, especially if you take a percentage indicator. This is no more than 5% of the total number of proposals on the labor market.
So the most demanded and highly paid professions in Russia almost impossible to define clearly.
In such cases, it is necessary to resort to the help of mathematics, namely, to derive the arithmetic mean. As a result, it turns out that this is a profession IT specialist, programmer.
This is in line with the general global trends, since the development of technology requires the development of software, its modernization and maintenance. Also, this direction can be noted as the most promising. It should also be noted that there are more women specialists in this area. Even 10-15 years ago it was the patrimony of men.
The highest paid professions in Russia, video:
What professions are most in demand in the world?
In this case, the word "world" means the most advanced labor markets: Europe, the USA. This is due to the fact that you can get a clear concrete answer to this question, since labor markets are subject to systematic, rigorous research and the list of demanded specialties is quite clear.
For example, it will be quite difficult to monitor the labor market in Africa. It can be assumed that everything will depend on the degree of economic development of the country.
So what does it look like list of leading professions for Europe and the USA:
These are the most sought after professions in the world. Here it is worth noting the point where the specialty of a mathematics teacher is indicated. Pretty accurate definition of specialization at a time when the domestic labor market needs teachers without defining the focus, in general.
List of in-demand professions in Western countries can be considered very conditionally global. On other continents, it may be completely different. But in the above lists, one can find similarities in terms of the demand for specialties related to technology development, PR and advertising. These directions can certainly be called promising on a global scale. These are professions that are in demand in the future.
This situation indicates that Russia is a full-fledged participant in the world economic and scientific processes, despite the forecasts of the spiteful critics of the Russian Federation among the leaders, including regarding the development of the labor market.
Exotic professions in demand in Russia
It would be unfair to disregard professions that the layman has hardly heard of - exotic. These include:
- Torchbearer manager;
- Boogie-woogie coach;
- Sports shoe tester;
- Floating drilling rig captain;
- Cattle slaughterer;
- Carcass specialist.
All these vacancies are quite real, employers offer job seekers a decent salary and a full social package. Considering that there are no training courses in educational institutions for most specialties, the main requirement is that candidates have higher education.
It should be noted that foreign companies are trendsetters for exotic specialties, not counting the last 3 items on the list.
Although they cannot be called truly in demand, since offers from employers are of a single nature.
5 most desirable professions, video:
Interesting facts about the labor market in Europe
If you ask a question in Germany: “What professions are in demand for girls now?” you can, among other things, hear about the vacancy brothel workers. This is not a joke, but a reality.
In the employment service, they can seriously offer a vacancy for a priestess of love to a girl or woman under the age of 40. At the same time, she receives a decent salary, official employment with a social package, and officially makes contributions, thereby earning a pension.
It is hardly possible to imagine such a situation in the domestic labor market.
On the one hand, this is a civilized approach to solving a serious social problem, but on the other hand, it is still somewhat immoral. Although we citizens of the former Soviet Union, whose moral heritage is still quite strong, cannot understand pragmatic Europeans.
Given the active integration of the Russian Federation into world processes, it can be expected that by 2020 the list of official professions will be replenished with new names, unthinkable today.
Today, novice businessmen are faced with difficult questions: “What is interesting to the consumer? In what direction to start to act? Indeed, the modern market is ready to offer "everything and a little more." In order for entrepreneurial activity to bring not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. Demanded goods in Russia in 2017 are the topic of our article, because they influence the economic structure of the country.
What is the most demanded product in Russia
To begin with, you should pay attention to food - here is the product that will always be bought:
-
"pasta";
vegetables and fruits.
meat, fish, sausage;
milk and products from it;
In addition, demanded goods in Russia are personal hygiene items and household chemicals. In any case, they are needed, regardless of the current economic situation in the country. Whatever income buyers have, they will always allocate funds for the purchase of:
toothpaste, shampoo and soap;
washing powder, detergent and cleaning products;
creams and cosmetics.
Products, chemicals and hygiene products are always included in the consumer basket, so experts recommend that novice entrepreneurs start with them, paying special attention to the product range.
Thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.
Considerable profit can be obtained from the manufacture or sale of seasonal goods: clothing and footwear, ice cream, etc.
When working on your business model, don't forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this is a fairly large advantage that can turn into a good profit.
Analyzing last year, which, by the way, was quite difficult in economic terms, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two points. So, there was a good demand for the following products:
Technique and electronics. Mobile phones, tablets, laptops, digital video cameras took the lead in Internet sales in the crisis year of 2016. Of course, to work with such a product, certain financial resources and knowledge will be required.
Products. Opening a grocery store in a good location can bring a good regular income to its owner.
Clothing and footwear. Pay attention to the combination of price and quality. Make bulk purchases of good inexpensive products and sell at retail at affordable prices.
Stationery. At the beginning of the school year, this is the most "running" product.
Goods for maintaining a healthy lifestyle. Today we can safely say that these are demanded goods in Russia, as now more and more people are leaning towards a healthy lifestyle and purchasing exercise equipment, sports equipment and clothing.
fabrics. In times of crisis, many people began to replenish their wardrobe with things sewn on their own. Naturally, the demand for quality fabrics has increased.
Flowers. No crisis is able to cancel the celebration of weddings, anniversaries and other festive events, which, according to the established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decor items), so this business is able to provide a comfortable existence for its owner.
Goods for children. As a rule, parents want to give their children everything they need, try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.
In order to understand which product is the most in demand in Russia, it is necessary to carry out some analytical work, paying attention to several important factors,capable of influencing the demand for the product:
Price. Agree, this is usually the first thing a buyer is interested in. In case of coincidence of quality and price indicators, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the goods, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that matches the market. This step is applicable only if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done with some caution. Such a move requires explanation, for example: "I sell cheaply to attract a buyer and give an opportunity to be convinced of the high quality of the goods."
Competitors' prices. One of the key factors influencing demand. Customers do not trust "price extremes". And it doesn't matter if it's too expensive or too cheap - both are suspicious. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.
Potential customer preferences. To begin with, it is important to find out the products that are in demand in Russia during a period of economic stability, to understand what products are “hot” directly on the territory of your region (if they prefer and buy beef well, then it makes no sense to offer pork or lamb). Only then can the consumer demand be properly formed.
So what is the most demanded product in Russia
The leading place in the Russian commodity market was occupied by Chinese-made products that imitate clothing and footwear from popular global manufacturers.
The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to shell out a significant amount for an original item, so Chinese counterparts are the most sought-after goods in Russia. Moreover, the range of products is so wide that everyone will be able to find what he likes and can afford.
Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire became in demand:
- Louboutin - women's shoes with a red sole with a high stiletto heel.
- Converse is a very popular sneaker, both for men and women. This product has been in the TOP-10 for more than one season.
- Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (naturally, "almost" original production).
- T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mainly men's).
- Christian Dior sneakers are very comfortable women's shoes that quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most sought after in the 2015-2016 season.
Please note that China is different from China. Many branded imitations can be quite decent quality. It all depends on the material and accessories used by the manufacturers of the "brand".
An accurately imitated product made from quality material will have a higher purchase price.
Low-quality copies will not only cost less, but also differ greatly from their original (appearance, inscription, etc.).
No less popular in the domestic market are goods for children. And this applies not only to clothes and shoes. Demanded goods in Russia are children's hygiene products, strollers, tables, and much more.
The third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightener combs, have firmly established themselves in the Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so their target audience is quite extensive, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.
Below we will tell you in more detail about the goods in demand on the Russian market in 2017. Working with them, it is quite possible to successfully organize and successfully develop your business.
The most popular Chinese goods in Russia
High-margin goods are goods that are bought low and sold high. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.
We would like to present you the TOP of demanded goods in Russia, imported in order to obtain the highest profit or do not lose their popularity among consumers.
Disposable items - the most popular goods in Russia in 2017. We put this type of product in first place, because if you take a closer look at the market for Chinese retail small things: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they you can buy in bulk 10 or even 1000 times cheaper. The wholesale price of the goods is simply “penny”, and there will definitely be income from it.
Food. A product that is always up to date. Bulk products that are packaged in small bags are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell in containers at very favorable prices for wholesalers. After packaging, the cost of products increases many times, so that the profit is guaranteed.
Car accessories. Electronics for cars, auto and motorcycle parts, tuning elements have become quite popular among Russians. Demand for this segment of the market is increasing with enviable constancy. DVRs and rear-view cameras, radios, lights - this is not a complete list of products that a domestic manufacturer cannot yet compete with (if we exclude Chinese products manufactured under a Russian brand). If you continue the list, supplementing it with various little things that can personalize a car (stickers, chrome, etc.), then it will become clear to you why car accessories occupy such a high place in our TOP.
Electronics. Here we mean not a cheap Chinese fake, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End, as a rule, this refers to analogues of goods from leading world manufacturers. Photo and video accessories, plasma panels, projectors, mobile communications, printers and much more - this is not a complete list of this market segment. It can be continued with products that are accessories for products of well-known brands (headphones, protective glasses and films, etc.). In China, they are 3-40 times cheaper than in Russia. Agree, quite a wide scope of activity.
Fur - demanded goods in Russia, especially since many popular brands have moved their enterprises to China. High-quality clothing is not cheap, but it can be sold many times more expensive.
Furniture. For China, furniture is a significant commodity. Especially if a local solid wood is used in production (it is much less in Russia). Despite the rather high cost of furniture in the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the "furniture" business is becoming more and more popular.
Shoes and accessories. Just like outerwear enterprises, shoe factories and workshops moved to China. Now Chinese shoes are not only affordable, but also completely repeat all the features of the branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap, but incredibly popular.
Goods for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is where to “turn around”).
Household products - incredibly popular goods in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the vastness of the range, the demand for products is unstable.
Machine tools and equipment Chinese-made, of course, cannot be compared with European, Japanese or American in quality, but their price is appropriate. And, as a result, enterprises that are just starting their operations or are modernizing acquire analogues made in China. Of course, the service life of such equipment, as a rule, is limited to two or three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at least, to repair broken devices.
To identify the most sought-after products, an organization needs a large amount of information about the market, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company "VVS" is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. The company has 19 years of experience in providing commodity market statistics as information for strategic decisions that reveal market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.
commercial vehicles and special equipment;
glass industry;
chemical and petrochemical industry;
Construction Materials;
medical equipment;
food industry;
production of animal feed;
electrical engineering and others.
Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.
The main competitive advantages of our company are:
Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly coincides with the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.
Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.
The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to orientate in a particular situation and decide whether to study deeper.
We not only talk about the customer's market niche, but also suggest which niches are considered close. We give you the opportunity to adjust your business strategy in time - not to focus on your product, but to discover profitable new niches.
Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.